New Holland IP, LLC v. Playa Holding Corporation

  1. June 16, 2025

    Brewer, Tequila Co. Settle 'Dragon's Milk' TM Fight

    A Michigan federal judge on Monday dismissed a trademark dispute between a brewing company and a tequila company that the brewer had sued over its "Dragon's Milk" name, after the parties reached a settlement.

  2. July 12, 2024

    Tequila Co. Wants Out Of Brewer's 'Dragon's Milk' TM Suit

    A Mexican tequila company said a judge should dismiss a trademark action filed by a Michigan craft brewer to protect its use of the name "Dragon's Milk," saying it hasn't threatened to assert infringement of its "Casa Dragones" mark.

  3. May 03, 2024

    Craft Brewer Says Tequila Co. Can't Void Its 'Dragon's Milk' TM

    A Michigan craft brewer filed a trademark action against a Mexican tequila company Thursday for trying to invalidate the brewer's "Dragon's Milk" name for being similar to the defendant's "Casa Dragones" mark, arguing the tequila maker's brand isn't a household name or famous, as defined by the federal Lanham Act.