April 09, 2025
A proposed class action accusing the trendy Native deodorant, a Procter & Gamble brand, of overhyping its spray quality was dismissed on Wednesday, with a New York federal judge saying reasonable consumers do not think the company's "72-hour odor protection" promise means they'll get three stink-free days.
June 26, 2024
Procter & Gamble-owned Native was hit with a proposed consumer protection class action in New York federal court Wednesday by customers who accuse it of falsely advertising that its deodorant spray provides "72-hour odor protection," a claim that it allegedly ripped off from other brands and hasn't been clinically proven.