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Hernandez et al v. Zenlen, Inc.
Case Number:
1:24-cv-04846
Court:
Nature of Suit:
Multi Party Litigation:
Class Action
Judge:
Firms
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April 09, 2025
Native Company Escapes Deodorant False Ad Claims
A proposed class action accusing the trendy Native deodorant, a Procter & Gamble brand, of overhyping its spray quality was dismissed on Wednesday, with a New York federal judge saying reasonable consumers do not think the company's "72-hour odor protection" promise means they'll get three stink-free days.
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June 26, 2024
Native Deodorant Doesn't Give 72-Hour Protection, Suit Says
Procter & Gamble-owned Native was hit with a proposed consumer protection class action in New York federal court Wednesday by customers who accuse it of falsely advertising that its deodorant spray provides "72-hour odor protection," a claim that it allegedly ripped off from other brands and hasn't been clinically proven.