April 29, 2026
A California federal judge has tossed trademark infringement and unfair competition claims from Brandy Melville's lawsuit accusing the online ultra-fast fashion giant Shein of selling Brandy Melville copycat clothing and even using the brand's photos, ruling the Copyright Act preempts the two claims.
July 22, 2025
Bargain-shopping app Temu's entrance into the "ultra fast fashion" market might have been "meteoric," but that's because it rips off other brands' intellectual property to sell cheap copycat products, Brandy Melville alleges in a federal lawsuit, claiming Temu even uses the clothing brand's photographs to pull a "bait-and-switch" on shoppers.