January 13, 2026
Black Rifle Coffee has urged a California federal judge to toss claims it deceives consumers into believing its beans are harvested in the U.S., arguing the American flag and slogan "America's Coffee" on its packaging don't indicate geographic origin, but rather invoke the company's patriotic mission and support for U.S. military vets.
November 05, 2025
Military-themed coffee retailer Black Rifle Coffee deceptively labels its products as "America's Coffee" with an American flag that implies they're made in the United States, despite that the sourcing, processing and production of the coffee takes place elsewhere, alleges a proposed class action filed in California federal court.