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Equativ SAS et al v. Google LLC

  1. March 17, 2026

    Google Wants Cutoff Date For Ad Tech Rivals' Claims

    Google moved to tee up a dismissal bid aimed at cutting key targeted policies from New York federal court antitrust claims from rival advertising placement technology providers, arguing that its "sophisticated" competitors cannot get around a four-year statute of limitations pegged to the U.S. Department of Justice's lawsuit.

  2. January 13, 2026

    Google Gets 6 Ad Tech Rivals' Complaints Consolidated To 2

    The six antitrust lawsuits from Google's advertising placement technology rivals will soon be consolidated into two, under a New York federal judge's ruling Tuesday combining the four suits originally filed in Virginia and pairing up the two filed in New York.

  3. January 12, 2026

    Ad Tech Rivals Say 'Unique Harms' Make Complaints Separate

    Google's advertising placement technology competitors have told a New York federal judge their half-dozen complaints should remain separate, arguing that letting the search giant tee up a consolidation motion would hamper, rather than streamline, their antitrust claims, which followed the U.S. Department of Justice's successful litigation against the company.