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Startup Marshmallow Squashes Marsh In Trademark Dispute

Law360, London (May 15, 2018, 6:39 PM BST) -- Insurance broker Marsh Ltd. has lost its bid to block the registration of a trademark lodged by London-based startup Marshmallow Financial Services Ltd., after the U.K. Intellectual Property Office found that the disputed marks convey "entirely different" meanings.

Twin brothers Oliver and Alexander Kent-Braham launched Marshmallow early last year to help people find insurance and financial products after they move to live in a foreign country. Marsh, which operates in more than 130 countries, filed its opposition to the startup's name with the IPO in March...
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