Expert Analysis

• Brand Owners Beware: AI-Generated Ad Content Poses Risks

  

  Since the Association of National Advertisers recently updated its master media buying services template agreement, brand owners should consider how their contracted agencies are using artificial intelligence to create and implement campaigns and media purchases, say Kyle-Beth Hilfer and John Miranda at Cowan Liebowitz.

• Twitter Legal Fees Suit Offers Crash Course In Billing Ethics

  

  X Corp.'s suit alleging that Wachtell grossly inflated its fees in the final days of Elon Musk’s Twitter acquisition provides a case study in how firms should protect their reputations by hewing to ethical billing practices and the high standards for professional conduct that govern attorney-client relationships, says Lourdes Fuentes at Karta Legal.

• Best Ad Practices For Digital Products Amid FTC Scrutiny

  

  The Federal Trade Commission recently signaled an increased focus on content ownership claims related to digital products, especially those generated by artificial tools — so now is the time for companies to consider practical applications of decades-old consumer protection principles within today's digital context, says ​​​​​​​Ioana Gorecki at Kelley Drye.

• Companies Must Dig Up Old Laws To Stay Privacy-Compliant

  

  Despite the recent focus on new privacy and data security laws, companies cannot ignore existing rules that have recently been revived, amended or reinterpreted to address emerging privacy and data security challenges, says Julia Kadish at Sheppard Mullin.

• ABA's Money-Laundering Resolution Is A Balancing Act

  

  While the American Bar Association’s recently passed resolution recognizes a lawyer's duty to discontinue representation that could facilitate money laundering and other fraudulent activity, it preserves, at least for now, the delicate balance of judicial, state-based regulation of the legal profession and the sanctity of the attorney-client relationship, say attorneys at Ballard Spahr.

• 8 Ways Life Sciences Cos. Can Adapt To The Social Media Era

  

  As pharmaceutical and medical device companies harness the powerful promotion potential of social media, they must navigate legal, regulatory and reputational risks that can be particularly challenging due to the complex framework of rules that apply to the life sciences industry, say attorneys at Troutman Pepper.

• FTC Settlements Widen Efforts To Shield Health Data

  

  The Federal Trade Commission's recent enforcement actions aim to send a clear message that companies using tracking technologies should carefully monitor the sharing of sensitive data, particularly in the mental health, substance use disorder treatment and reproductive health care fields, say attorneys at Choate.

• Behind The Economics Of The DOJ's Case Against Google

  

  Ahead of the U.S. v. Google search monopolization case set for trial in D.C. federal court Tuesday, economist Tessie LiJu Su discusses bundling, exclusive dealing, and the allegations of anti-competitive practices against the technology giant.

• Impact Of Copyright Denial On Future AI-Generated Art Cases

  

  A federal court's recent decision in Thaler v. Perlmutter that AI-generated art isn't copyrightable represents a narrow holding, and courts will have to begin contending with questions of AI-related liability in numerous contexts as the technology becomes increasingly ubiquitous in modern life, say Jason Horst and Belle Borovik at Horst Legal.

• A Festival Of Litigation Could Arise From 'Electric Zoo' Fiasco

  

  Over Labor Day weekend, thousands of electronic dance music fans were displeased with the organization of the New York City-based Electric Zoo festival, which quickly elicited comparisons to the 2017 Fyre Festival — and three kinds of litigation could ensue from the debacle, say attorneys at Seiden Law.

• Future Of NFTs Uncertain As SEC Takes Hawkish Approach

  

  The U.S. Securities and Exchange Commission's recent and first non-fungible token enforcement action against Impact Theory raises questions about the future of digital assets and the SEC's broad interpretation of securities law, and there will be no safe space for digital assets until courts or Congress clarify the issue, says Alex More at Carrington Coleman.

• Roundup

  In A 'Barbie' World

  

  On the heels of the "Barbie" movie's historic global box office success, this Expert Analysis series explores regulatory questions and intellectual property battles that have emerged from the evolution of the iconic doll's brand.

• Law Firm Professional Development Steps To Thrive In AI Era

  

  As generative artificial intelligence tools rapidly evolve, professional development leaders are instrumental in preparing law firms for the paradigm shifts ahead, and should consider three strategies to help empower legal talent with the skills required to succeed in an increasingly complex technological landscape, say Steve Gluckman and Anusia Gillespie at SkillBurst Interactive.

• Series

  In A 'Barbie' World: How To 'Grow Up' IP With Fan Creations

  

  As seen with the recent popularity of the "Barbie" movie, adults are increasingly engaging with child-oriented intellectual property — and previous legal battles between toy-makers and entertainers over fan creations offer lessons in determining when to fight infringement and when to embrace expanded target audiences, says Seokin Yeh at Cole Schotz.

• Questions To Ask Before Using Company Data To Train AI

  

  With the recent OpenAI GPT-3.5 Turbo fine-tuning and application programming interface updates, companies that want to use their own data to train artificial intelligence models need to first determine whether they have a right to do so, among other potential legal issues, says James Gatto at Sheppard Mullin.