TTAB Says Misspelled 'White Sangriiia' Can't Be Registered

Law360 (February 28, 2018, 5:10 PM EST) -- The Trademark Trial and Appeal Board has ruled that a Puerto Rican spirits company couldn’t register the misspelled “White Sangriiia” as a trademark, saying it was still “merely descriptive” of the same-named wine drink.

Pan American Properties Corp. wanted to register the name — one flavor of its Gasolina drink pouches — as a trademark for “prepared alcoholic cocktail,” but the board said Monday it would be “readily perceived” by consumers as “an intentional misspelling or play on the word ‘sangria.’”

“The misspelling only slightly affects...
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