Cosmetics Companies Using Instagram Face Regulatory Risk

By Dominick DiSabatino (March 7, 2018, 5:21 PM EST) -- As bitter cold and dry winds pummel most of the U.S. this winter season, consumer cosmetics companies are implementing marketing strategies and finalizing advertising campaigns that trumpet the benefits of skincare products such as anti-aging remedies, skin rejuvenation serums, blemish and dark spot correctors, plumping treatments and more. And for good measure — the stakes are high, as nearly $37 billion of the roughly $62 billion U.S. cosmetics market is driven to U.S. cosmetics companies for skincare products alone. To be sure, while a handful of very large brands occupy a majority of this $62 billion market, smaller organizations and startups are attempting to gain an edge by analyzing industry statistics and investing corporate resources into social media advertising, specifically Instagram. But in an industry that borders closely the highly regulated drug market, cosmetics companies of all sizes need to be wary of regulatory risk in their Instagram marketing strategies....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.

A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!