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Coke Officials Stress Regional Focus in $3.3B Tax Trial

By Alex M. Parker (March 15, 2018, 6:55 PM EDT) -- Coca-Cola Co. officials said careful tailoring of regional marketing, not reliance on Coke's ubiquitous name recognition and popularity, were crucial to the company's business dominance during Wednesday and Thursday testimony in a U.S. Tax Court case over $3.3 billion in taxes that hinges on the valuation of the soda's global brand....

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