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FDA Puts The Kibosh On Distracting Drug Ads

Law360 (May 26, 2009, 12:00 AM EDT) -- The U.S. Food and Drug Administration issued proposed guidelines Wednesday for prescription drug and medical device advertisements, advising pharmaceutical companies to stay away from discordant visuals and distracting music in TV ads, among a slew of other recommendations.

The draft guidance comes in response to requests the FDA has received for specific details on what the agency looks for when evaluating advertisements and promotional labeling for medications and medical devices, the agency said. Some 60 percent of patients do not believe drug marketing materials provide enough...
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