CLEs A Valuable Tool If Wielded Properly: Experts

Law360 (May 27, 2009, 12:00 AM EDT) -- While continuing legal education programs have been around for years, they are gaining new focus as an important tool in law firms' marketing arsenal as firms struggle to retain clients and stand out in the midst of the economic downturn.

As many firms slash advertising budgets, CLEs remain an inexpensive way to get one's name out there, according to Micah Buchdahl, the incoming chair of the American Bar Association's law practice management section.

“Right now, firms are putting a more watchful eye on their marketing plans,”...
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