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GCs Say These Firms Have The Strongest Brands

Law360 (May 16, 2018, 3:54 PM EDT) -- The strength of a firm’s brand is critical to getting legal decision makers’ attention and winning their business, according to a report released this week singling out the 28 firms that have succeeded above all others in establishing their reputation and name recognition.

For the second year in a row, Jones Day secured the top spot in the BTI Brand Elite report by BTI Consulting Group in Wellesley, Massachusetts, an annual survey of in-house counsel that breaks down which firms are the most innovative, secure the...
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