Hasbro Registers Play-Doh Smell As Trademark
Capping off an effort launched in February 2017, Hasbro received a registration on Tuesday for "a scent of a sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."
"The scent of Play-Doh compound has always been synonymous with childhood and fun," said Jonathan Berkowitz, a senior vice president at Hasbro. "By officially trademarking the...
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