House Urged To Tighten Green Marketing Rules

Law360, New York (June 5, 2009, 12:00 AM EDT) -- As the market for environmentally friendly products grows, better regulation — and a better definition of what “green” means — is needed to prevent consumers from being overwhelmed by confusing or misleading ads, marketing experts told a U.S. House of Representatives panel Tuesday.

“More than ever, the shelves of our supermarkets, hardware, big box, home improvement and pet stores are lined with labels touting themselves as natural, biodegradable, eco-friendly, sustainable, carbon-neutral and nontoxic, to name a few,” Rep. Bobby L. Rush, D-Ill., chairman of the House...
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