Less Can Be More When Wooing Corporate Counsel

Law360, New York (July 17, 2009, 6:07 PM EDT) -- As law firms struggle to stay afloat and attract new business in difficult economic times, corporate counsel are finding themselves being hotly pursued. But it takes a lot more than a golf invitation or a fancy dinner to woo corporate clients these days, according to legal experts.

In the past, law firms were able to score clients through long-standing relationships or by performing work that garnered them a strong reputation, according to Gary Klein, president and founder of New York-based recruiting firm Klein Landau & Romm...
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