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Analysis

'IV Cocktail' Ads Stir FTC To Prioritize Health Enforcement

By Emily Field (September 25, 2018, 9:14 PM EDT) -- The Federal Trade Commission last week required a company to stop marketing its intravenous therapy "cocktails" as a treatment for serious diseases without scientific proof, a first-of-its-kind action that signals the agency has made false claims concerning health and safety an enforcement priority.

The FTC's suit last week accused A&O Enterprises Inc. and its owner Aaron K. Roberts of making deceptive claims about the company's IV Cocktails and their ability to treat ailments including cancer, multiple sclerosis and heart failure, in violation of the Federal Trade Commission Act. A settlement in the case prohibits the company from continuing to make those...

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