10 Tips For Law Firms To Drive Revenue Via Sports Tickets

Law360 (December 12, 2018, 3:03 PM EST) -- Many law firms have tickets or luxury suites at sporting events to host clients and prospects. Here are 10 best practices in how to use those tickets in an efficient manner to drive revenue:

1. Make sure a senior member of your business development team is involved in the process.

Partners often want tickets for all kinds of reasons. It's important to put someone in charge with the authority to push back on requests when necessary. You also need someone in charge who has a good understanding of the firm's top clients, prospects and who the firm's best rainmakers are. This...

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