Brazil Hits InBev With Record $185M Antitrust Fine

Law360, New York (July 22, 2009, 5:46 PM EDT) -- Brazil's antitrust enforcer has hit a local unit of international brewing giant Anheuser-Busch InBev NV with a record fine of 352.7 million Brazilian reais ($185 million) for its reseller loyalty program.

Cade — Brazil's Administrative Council for Economic Defense — set the fine at 2 percent of the turnover Companhia de Bebidas das Americas, or AmBev, recorded in 2003, Cade spokeswoman Lali Mariah Ferraz de Fonseca said Wednesday.

The fine is both the largest the watchdog has assessed in its 15-year history and the biggest of...
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