Analysis

Dirty Words At The High Court: Everything You Need To Know

Law360 (April 12, 2019, 2:25 PM EDT) -- The U.S. Supreme Court is set to hear arguments Monday in a closely watched case over vulgar trademarks and free speech. To get you up to speed before the big day, here’s everything you need to know about Iancu v. Brunetti and the issues at stake.

The Basics

In 1990, an artist and designer named Erik Brunetti launched an apparel company named "Fuct," eventually developing it into an influential streetwear brand. In 2011, Brunetti applied to the U.S. Patent and Trademark Office to register the name as a trademark.

He was ultimately refused, thanks to a decades-old provision of the federal...

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