Identity Politics: How Firms Seal The Deal After A Merger

Law360 (May 13, 2019, 9:14 PM EDT) -- About six months after Foley & Lardner merged with Gardere Wynne Sewell in April 2018, the sign on the side of the Dallas office building still hadn't reflected the tie-up.

Holland O'Neil, a member of the combined firm's management committee and the former chair of Gardere, told her legacy Gardere partners she was preparing to negotiate with the building owners to add Foley in front of their firm's name. To her surprise, they encouraged her to replace it entirely with their post-merger brand, Foley.

"It was really confirming to me and in some ways a testament to the fact that I...

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