Lacoste Loses Trademark Suit Vs. Crocodile International In China

Law360 (March 26, 2004, 12:00 AM EST) -- French luxury retailer Lacoste has lost a high-profile trademark infringement suit in China against long-time rival Crocodile International over the famous crocodile emblem that emblazons its polo shirts.

The Shanghai No. 2 Intermediate People's Court ordered Lacoste to stop using the left-facing crocodile logo, make a public apology and pay the Singapore-based shirtmaker one dollar in compensation.

The lawsuit centered on Lacoste's right to use a left-facing crocodile. The company uses a right-facing crocodile, but had registered trademark in China for a left-facing crocodile as well...
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