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Vitamin Shoppe Is Just A Shop Full Of Vitamins, TTAB Says

By Dani Kass ( October 11, 2019, 8:33 PM EDT) -- The Trademark Trial and Appeal Board has refused to grant The Vitamin Shoppe four trademark registrations, saying its name is a generic term that could apply to any store selling vitamins and its "shoppe" ending is just an "archaic" stylistic choice....

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