Vitamin Shoppe Is Just A Shop Full Of Vitamins, TTAB Says

Law360 (October 11, 2019, 8:33 PM EDT) -- The Trademark Trial and Appeal Board has refused to grant The Vitamin Shoppe four trademark registrations, saying its name is a generic term that could apply to any store selling vitamins and its "shoppe" ending is just an "archaic" stylistic choice.

While The Vitamin Shoppe has used its name for more than 40 years and has been granted five other trademark registrations, that doesn't mean the examining attorney was wrong to reject the applications, the board said in its Oct. 4. opinion. 

The Trademark Trial and Appeal Board refused to register these Vitamin Shoppe marks. The Vitamin Shoppe was unable to...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Attached Documents

Related Sections

TTAB Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only

Date Filed

Subscribers Only

Law Firms

Companies

Government Agencies