Risks And Rewards Of Greening Your Product

Law360, New York (September 23, 2009, 3:34 PM EDT) -- Wasn't violet the most popular color in the rainbow at one point? Now green has certainly claimed the top spot, and there are no pots of gold or leprechauns involved. Rather, it seems that all businesses must move toward "greening" their products just to stay competitive in the marketplace.

The good news is that this green wave is leading to the production of new products made from natural materials, products with fewer chemical emissions and products that conserve natural resources.

In fact, the number of "green"...
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