7 Ethics Considerations For Lawyers Using Lead Generators

Law360 (March 13, 2020, 5:01 PM EDT) -- For years now, lawyers have increasingly turned to marketing professionals to help them identify new clients. As a direct result, the business of lead generation for lawyers has emerged.

Of course, marketers have long sold leads to other businesses and professionals; lawyers are just now catching up.

The Old Days Are Gone

In what now seem ancient times, consumer bankruptcy lawyers might buy utility cutoffs — contact information for individuals whose electricity or gas service had been terminated for nonpayment — thinking they were good prospects for direct-mail marketing.

Today's sophisticated marketing pros use straightforward advertisements on television and websites; demographically targeted...

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