What All Attorneys Can Learn From Female Rainmakers

Law360 (May 7, 2020, 5:31 PM EDT) -- I assembled a virtual panel five months ago, based on a notion that law firms seeking to truly separate themselves from existing law firm competitors and insulate themselves from future market entrants should look for answers within. They'll discover a subset of their own successful female rainmakers who, due to a combination of factors we'll discuss,[1][2] are using more sophisticated client development tactics than are most lawyers. These strategies work well in any market but become mandatory in a future where alternative legal services providers, virtual law firms, and the Big Four compete on a level playing field with BigLaw....

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