FTC's 'Made In USA' Rule Could Apply To Online Marketing

Law360 (July 20, 2020, 6:06 PM EDT) -- On July 16, the Federal Trade Commission published a notice of proposed rulemaking in the Federal Register for its proposed "made in USA" labeling rule. The rule seeks to codify the FTC's longstanding enforcement policy statement for the use of unqualified made in USA or similar U.S. origin claims on products.[1]

Specifically, the proposed rule prohibits entities from labeling products with such claims unless:

The final assembly or processing of the product occurs in the U.S.;

All significant processing that goes into the product occurs in the U.S.; and

All or virtually all ingredients or components of the product are made...

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