E-Rewards To Shell Out $139M For Research Now

Law360, New York (October 23, 2009, 4:51 PM EDT) -- British consumer research provider Research Now PLC has agreed to be purchased by U.S. competitor e-Rewards Inc. for about $139 million in cash, e-Rewards said Friday.

Under the terms of the deal, Dallas-based e-Rewards will provide 430 pence per share, for a total of about ₤85 million ($139 million), representing a premium of about 30 percent over Research Now's ordinary share closing price on Sept. 4.

Both companies assemble and provide consumer review panels to companies pursuing product and marketing research.

Upon completion of the acquisition,...
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