Outside Sales Experts A Double-Edged Sword For Firms

Law360, New York (October 30, 2009, 5:36 PM EDT) -- As law firms work to increase sales, some in recent years have looked to outside business development experts to satisfy their marketing and sales needs, but questions remain as to the effectiveness of the strategy, as well as the ethical implications of such a move.

Over the past few years, firms have toyed with various strategies to pump up sales, including bringing in business development experts such as sales pioneer Steve Bell to help generate business.

Before joining Womble Carlyle Sandridge & Rice PLLC, Bell co-founded...
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