Apple Can't Register 'Smart Keyboard' As Trademark

Law360 (January 13, 2021, 2:06 PM EST) -- The Trademark Trial and Appeal Board said Tuesday that Apple could not register "Smart Keyboard" as a trademark, ruling it a generic term for a technologically advanced keyboard.

The board rejected a range of arguments from Apple about why the term could be treated as a trademark for the company's brand of keyboards, ruling instead that consumers see it as a generic name for a type of product.

Apple pointed to the popularity of its branded product — a foldable keyboard for the iPad — but the board said that "no amount of evidence can transform a generic term into a...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

TTAB Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only

Date Filed

Subscribers Only

Law Firms


Government Agencies

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!