Cannabis Beer Can't Be Trademarked: EU Court

Law360, New York (November 20, 2009, 4:54 PM EST) -- A European court has ruled the word "cannabis" cannot be used as a valid trademark in connection with alcoholic beverages because the mark is descriptive.

On Thursday, the Court of First Instance of the European Communities rejected the arguments of Giampietro Torresan, a resident of Switzerland who said the mark was distinctive because it does not normally bear any connection to beer or alcoholic beverages.

At issue in the case, the court said, was whether a reasonable consumer would think the cannabis mark would describe the...
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