Tactics For Cost-Effective Trademarks

Law360, New York (January 21, 2010, 5:14 PM EST) -- One of the grim realities of the economic downturn is that most companies and corporations no longer have the resources they once had, nor will they likely see them again. Budgets are tight everywhere. The term “deep pockets” is now antiquated.

Trademark, legal and marketing departments are not insulated from the across-the-board budget cuts. As a result, many companies must spend less to develop and clear brands for use on goods and services that will hopefully make their way to the marketplace.

Despite trademark budgets being...
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