Stop Networking, Start Relationship Marketing

Law360 (June 4, 2021, 2:59 PM EDT) -- For private practice lawyers, the process of attracting new clients may be forever changed now that we are entering a post-pandemic environment.

This past year has shown people what is truly important in life, and clients and referral sources are less inclined to spend time on superficial interaction and are more interested in forming deeper connections.

The days of meaningless lead swapping are being replaced by a more thoughtful approach known as relationship marketing.

Say Goodbye to Traditional Networking

Traditional business networking can quickly feel like a chore because there's no emphasis on genuinely getting to know people. It's a card...

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