Twitter Me This: Are My Trademarks Still Safe Online?

Law360, New York (February 16, 2010, 12:17 PM EST) -- Does your current trademark monitoring strategy include social networking sites? No? Well, you may want to start. The rise of social networking sites, like Twitter and Facebook, mandates a new, specialized and deliberate approach to the enforcement of trademark rights online.

Countless articles have been written about the need to monitor usernames and URLs on popular social networking sites as a part of diligent trademark enforcement. However, other forms of illegal use of trademarks on social networking sites have largely gone unnoticed.

Trademark enforcement must go...
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