Reinsurer Gen Re Life Hits Insurer With False Ad Suit

Law360, New York (February 5, 2010, 1:14 PM EST) -- Reinsurance provider General Re Life Corp. has accused U.S. Health & Life Insurance Co. of telling some policyholders that Gen Re Life would cover their claims if U.S. Health was unable to pay, even though Gen Re Life never agreed to do so.

Gen Re Life filed its lawsuit Thursday in the U.S. District Court for the Eastern District of Michigan, saying U.S. Health's misappropriation of Gen Re Life's name in connection with the false advertising damaged Gen Re Life's business and reputation.

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