Savvy Firms Seek Business Through Crisis Management

Law360 (February 19, 2010, 7:12 PM EST) -- In the wake of what is widely considered to be Toyota Motor Corp.'s botched response to a series of massive vehicle recalls, law firms are seeing an opportunity to offer comprehensive legal crisis management services, but they have to tap the market strategically.

Faulty floor mats, sticky gas pedals and problems with steering forced Toyota to recall millions of its vehicles, including some of its most popular models, in recent months. Now that the threat of a congressional hearing is looming, lawsuits are piling up, and estimates of the manufacturer's liability are ballooning, consensus has grown that the automaker mishandled the...

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