Social Media: Give 'Em Something To Talk About

Law360, New York (March 11, 2010, 8:09 PM EST) -- When I ask my clients about using social media as a business development tool, I hear a lot of ambivalence. And, frankly, I can understand. On the one hand, given the breathless press about the marketing benefits of social media, one could be excused for thinking that the mere act of signing up for a Twitter account grants one a mystical power to attract business. At the same time, the sheer novelty of social media sites, coupled with their exaggerated hype, can inspire skepticism: Will I...
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