Mobile Company Helio Sues Palm Over Slogan
Helio has used the slogan “Don’t Call It a Phone” to market and promote its mobile services and hand-held devices since it launched in May.
Its complaint alleges that Palm knowingly infringed its trademark with its $25 million holiday marketing campaign hinging on the slogan “Not Just a Cell Phone.”
“One of [Palm’s] executives has acknowledged the similarities of the positioning of...
To view the full article, register now.