Ace Hardware Sued Over Web Ad Patent

Law360, New York (July 12, 2010, 7:02 PM EDT) -- Web-based advertising company eComSystems Inc. has filed a suit accusing Ace Hardware Corp. and advertising company Shared Marketing Services Inc. of infringing five patents related to online advertising.

The suit, filed Monday in the U.S. District Court for the Middle District of Florida, claims that advertising services marketed by Oak Brook, Ill.-based Ace Hardware and Chicago-based Shared Marketing are infringing.

The suit specifically accuses Ace Hardware's Ace Brand Place tool and Shared Marketing's Brand Construction Kit technology, which it sold to Ace Hardware, of infringement....
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