Neutrogena False Ad Ruling Sticks In Sunscreen Spat

Law360, New York (July 19, 2010, 2:30 PM EDT) -- Neutrogena Corp. has lost its bid to overturn a decision finding it liable for false advertising under the Lanham Act in a dispute with Schering-Plough Healthcare Products Inc. over sunscreen advertisements.

Judge Sue L. Robinson of the U.S. District Court for the District of Delaware on Thursday refused to reconsider a May 18 ruling that found Neutrogena's claims that one of its sunscreen products contained Helioplex was false.

Helioplex is a patented formulation for skincare protection that Neutrogena advertised in its ads for Ultra Sheer Dry-Touch...
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