5 Steps To Cost-Effectively Stop Online Brand Abuse

Law360, New York (August 19, 2010, 12:33 PM EDT) -- Cybersquatting — the fraudulent use of a domain name to misrepresent or protect from other intellectual property — continues to expand, with a record number of cases in 2009. Now, with the advent and increasing popularity of heavily trafficked and largely uncontrolled social media networks such as Facebook, LinkedIn, MySpace and Twitter, multiple platforms are available for serious brand abuse to occur.

The evidence is clear, online brand abuse is prominent and may cause your company to lose business, customers, profits, reputation and good will. Based...
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