Redefining 'Made In Canada'

Law360, New York (September 20, 2010, 3:48 PM EDT) -- On July 1, 2010, the Competition Bureau’s new Enforcement Guidelines on “Product of Canada" and “Made In Canada” Claims (the “Guidelines”) took effect. The Guidelines apply to all goods sold in Canada, including those that are imported from outside Canada.

The Guidelines are designed to assist in evaluating compliance with misleading advertising prohibitions and the identification of Canadian content requirements in the Competition Act, the Consumer Packaging and Labelling Act and the Textile Labelling Act.

In the past, “Made in Canada” claims could be made as...
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