FirstHealth's Trademark Challenge Founders

Law360, New York (March 1, 2007, 12:00 AM EST) -- A federal appeals court has affirmed a decision by the U.S. trademark authority to reject a health care company’s attempt to invalidate the name of a Blue Cross Blue Shield affiliate in order to prevent confusion.

The ruling, issued Feb. 27 by the U.S. Court of Appeals for the Federal Circuit, was a setback for FirstHealth of the Carolinas Inc., a hospital operator that challenged trademarks held by Owings Mills, Md.-based CareFirst Inc.

CareFirst’s trademarked name came under fire after it objected to FirstHealth’s trademark application...
To view the full article, register now.

Law360 UK

UK Financial Services

Read Our Latest UK Legal News & Analysis

Financial Services Law360 UK and Insurance Law360 UK provide breaking news and in-depth analysis on U.K. and European Union regulation, enforcement, legislation, and litigation involving banks, investment firms, insurers, and more.