Defining The New 'Green'

Law360, New York (October 13, 2010, 5:30 PM EDT) -- Companies that market products with environmentally beneficial attributes often find themselves caught in a dilemma. On the one hand, their customers want and expect to be able to purchase “green” products, and want (and, indeed, expect) to be informed of the environmental benefits. But in today’s regulatory and litigation environments, companies using words or phrases from the green lexicon to describe their products face exposure to government enforcement actions and civil litigation based on claims of deceptive advertising.

Those actions and suits spring from the gray...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.