Getting A Grip On 2-Sided Markets

Law360, New York (October 20, 2010, 3:46 PM EDT) -- One of the recent hot concepts in the economics of antitrust is two-sided markets, spurred on by the Visa Inc./ MasterCard Inc. litigation and, to a lesser degree, by the regulatory review and litigation regarding Microsoft Corp.’s business practices.[1]

These are markets where a central provider (the platform) acts like a trading post by connecting buyers and sellers (the two sides) and where customers on each side value characteristics of the customer group on the other side, such as its size. These include familiar two-sided markets...
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