Law360, New York (December 14, 2010, 11:19 AM EST) -- Small-firm lawyers and solo practitioners may be nervous to engage in the all-important art of legal networking without the immediate clout of a BigLaw business card. But legal marketing experts say there are advantages to being a little fish in a big sea. Here, they weigh in on the best strategies for small-firm and solo lawyers to build up, and sell, a good reputation.
Present a Confident Front
Small-firm and solo lawyers are sometimes in the uncomfortable position of overhearing potential clients discuss the merits of...
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