Avoiding Greenwashing Litigation

Law360, New York (November 11, 2010, 12:07 PM EST) -- In the past several years, environmentally friendly products and services have become a popular and lucrative alternative for many industries. Not surprisingly, as the “green” industry trend continues to grow, so too are lawsuits and false-advertising claims relating to a particular product or service’s environmentally safe attributes.

Clients with ambitions of incorporating the green industry into a new or existing business must therefore be well advised on their marketing decisions before embarking on a green-based advertising campaign. Failure to do so could result in an action...
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