Blingville Seeks Trademark Rights In Zynga Suit

Law360, New York (January 14, 2011, 6:00 PM EST) -- Zynga Inc., the developer of social networking games "FarmVille" and "CityVille," has been struck with a preemptive lawsuit by a computer game maker trying to stake its claim to the name Blingville.

Harpers Ferry, W.Va.-based Blingville LLC asked the U.S. District Court for the Northern District of West Virginia to declare it is authorized to use the name Blingville commercially in a complaint filed Friday.

The lawsuit arose after Zynga sent Blingville three cease-and-desist letters between November and January ordering the company to stop using the...
To view the full article, register now.




Case Information

Case Title

Blingville, LLC v. Zynga Inc. et al

Case Number



West Virginia Northern

Nature of Suit



District Judge Gina M. Groh

Date Filed

January 14, 2011


Government Agencies

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.