Last Names Can Be Considered For Trademark Registration, European Court Rules

Law360, New York (September 23, 2004, 12:00 AM EDT) -- A decision by the European Court of Justice will force European trademark authorities to consider the registration of a last name as a trademark.

The registration of a last name as a trademark must be considered on the same basis as any other application, the European Court of Justice ruled last week.

In the U.K., last names have not been eligible as trademarks under current policy guidelines. Although the U.K. Trade Marks Directive doesn’t explicitly ban the registration of last names, the U.K. Registry generally refuses...
To view the full article, register now.

Law360 UK

UK Financial Services

Read Our Latest UK Legal News & Analysis

Financial Services Law360 UK and Insurance Law360 UK provide breaking news and in-depth analysis on U.K. and European Union regulation, enforcement, legislation, and litigation involving banks, investment firms, insurers, and more.