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Last Names Can Be Considered For Trademark Registration, European Court Rules

Law360 (September 23, 2004, 12:00 AM EDT) -- A decision by the European Court of Justice will force European trademark authorities to consider the registration of a last name as a trademark.

The registration of a last name as a trademark must be considered on the same basis as any other application, the European Court of Justice ruled last week.

In the U.K., last names have not been eligible as trademarks under current policy guidelines. Although the U.K. Trade Marks Directive doesn’t explicitly ban the registration of last names, the U.K. Registry generally refuses...
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