Adapting Data Security To Cross-Channel Marketing

Law360, New York (March 9, 2011, 11:56 AM EST) -- Ten years ago, most consumers were clipping coupons from the Sunday newspaper, hopping in their cars, and driving to the store. Today in the U.S., nearly three-fourths of adults use the Internet, and more than half are connecting wirelessly on laptops, smartphones and other high-tech devices. All of this connectivity and mobility is changing the focus of multichannel retailers, who are creating new ways to make use of these mobile channels.

Customers are researching and shopping using a combination of channels and in ways that were...
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